PORTFOLIO
Solar is a juice brand that is aims to be the healthier alternative to the many other juices currently on the market.
“Solar” references the sun, the source of all life; while the tagline “Shine Like the Morning Sun” not only is in reference like the juice's sweet and vibrant flavor, but also to how the consumer feels after drinking it.
The brand's imagery and branding is meant to be stylized and playful, while also still maintaining a clear and recognizable visual identity. This aims to make the brand feel more fun. lighthearted, and approachable.
The logo is allowed to change its colors depending on the flavor of juice, but it maintains consistency through keeping its recognizable shape.
Brand
Mango Orange
Wild
Berry
Strawberry
Watermelon
Each flavor should have it's own matching color palettes and symbolism, ensuring each one is unique and recognizable. Each packaging should still follow the same layout and format, maintaining consistency and unity.
